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DJ Jerson Andrade Goes the Extra Mile in Chula Vista

By Paul Rowe

Coming from a musical family, Jerson Andrade has had an intense passion for music from a very young age. Back in the 1980s, Andrade's brother played saxophone and provided vocals for the band Vintage, inspiring Jerson to become lead vocalist of a band of his own, to pursue studio work, and to record his own music. However, his true passion has always been DJing.

Starting out young in a popular San Diego County DJ group called Classe, Andrade forged a productive partnership with fellow Classe DJ and close friend David Doane.

"We DJ'ed a lot of events, catering to the primarily Filipino-American youth back then in San Diego," Andrade said. "I then DJ'ed with one my good friend David for many years as a two man team."

From this close friendship, the successful duo "Concept" emerged. Shortly after Concept's tenure began to fizzle out, Andrade began to pursue a solo career as DJ Jerson Andrade.

"It's always been fun and I have met some amazing people over the years," Andrade said. "I've been DJing since high school so that would make it about 35 years. I still can't believe I'm still DJing today but I really love what I do. The technology today is much better and lighter. It's a real blessing I'm still able to DJ today and I still have a passion for it."

Andrade knows how to get the crowd out of their seats and on the dance floor, encouraging them to react, put their hands up in the air, clap, or chant out loud. Through this intimate interaction, Andrade creates an atmosphere he describes as sheer fun.

"I try to mix and blend songs appropriately with the crowd I'm catering to. It's really an art and skill to be able to do it successfully," Andrade said. "With every gig, I'm trying to improve something. I don't feel I will ever reach the point where I don't feel I need to improve."

This constant perfectionism and striving for improvement has earned Andrade the status of Best of Yelp with countless five-star reviews. The preparation that goes into each event is astounding. Andrade puts in several hours of preparation before each gig, maintaining close contact with clients whether the gig is a wedding, a party, or a corporate event.

"Catering to both older and younger crowds is an instinct I developed DJing over many years," Andrade said. "I take requests but only if it is consistent with the genre of music the paying client wants. As far as a "go to" song, there are many I choose depending on the crowd. It really depends on that particular gig. But if I would have to say one it would be probably Cupid Shuffle."

DJ Jerson Andrade knows how to please a crowd, but remains humble, recognizing that the art of DJing a successful event is a collaborative experience. For Andrade, a DJ'd event should never be a guy hiding behind a console playing music but an intimate occasion requiring the host and guests to fully unite in the arts of music and dance.

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About The Author

Paul Rowe is a graduate instructor of writing and master's student of Literature at...

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