Nestled in Old Pasadena among art galleries, boutiques and an array of restaurants, sits a one-of-a-kind wine shop: Everson Royce. This three-year-old wine, beer and spirits emporium is more than just a store, for they also feature a lively wine tasting bar. While there's plenty to drink at Everson Royce, Assistant Buyer Elliott Wang says the Pasadena, CA establishment uses drinks as a means for their main purpose: to help the people.
"First and foremost, we want Everson Royce to be a great place to hang out," Wang says. "The beverages, while being essential to what we do, are not the point. We just want to help the people. Boutique, small-production wine, beer and spirits just happens to be what we do best, and how we feel we can most directly contribute on a daily basis, but the point is always just to help the people."
Everson Royce hosts many tastings throughout the week in order to bring all sorts of people through their doors to make a new friend. As long as you are 21 years of age, there are no prerequisites to enjoying the Everson Royce atmosphere.
"We welcome all people from all walks of life with open arms and hospitality, and we are just happy to be a part of the Pasadena community," says Wang. "I think, more so than great wines, community members love the community, first and foremost. A lot of locals who live in nearby buildings come in, meet up and hang out here during our tastings; some folks who live next door to each other but never even knew it first met at our tastings. We see friendships, even romances, bud and blossom at our bar all the time."
Part of what encourages Everson Royce's community harmony is the aesthetic. Much care and work went into the design of the building. The floor space is filled with displays of what Wang calls "really cool wines" for people to look at, drink and buy. However, even though Everson Royce has a massive wine selection, it's hard to focus on the bottles when there's wine on draft. But, if wine isn't your thing, Everson Royce has a solid beer list and an extensive menu of spirits featuring tequila, mescal, scotch, bourbon, rye, vodka, gin, absinthe, Armagnac, cognac, calvados, eau de vie, rum and more.
For lack of a better phrase, Wang refers to Everson Royce's high quality selection of drinks as "delicious social lubricant." The beverages offered here all promote their goal of encouraging human interaction. Whether you show up with a group of old friends or walk through the doors solo, Wang says the hope is that you leave "feeling like [you've] just left the living room of a new friend?feeling invigorated, happy and excited to return."